Advertisements 2018

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Advertising is the business of drawing public attention to a product / service to try and convince potential costumers in to buying or using the product /service. It is done to boost sales. The attention drawn must be positive, so advertisements tend to favorably stress the key points of the product/service.

Now a days, it is tough to go a single day without encountering advertising in all its forms. Virtually any medium can be used, which means we are likely to come across ads every where we go. Ads can be in the form of billboards, banner ads and pop-up ads or can appear in print, in news papers, magazines,  Journals, etc...There are also radio and television ads.

Ads focus on those feature or characteristics of the product that the customer can be benefit from. For example, an ad for a laptop should highlight the distinguishing points that set the laptop apart from the competitors-perhaps its screen resolution or memory or processor speed is the best in the market.  

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